Today was grocery shopping day in the DB household. I am pretty much dragged to the store kicking and screaming every few weeks because I absolutely loathe the base commissary...especially on Sundays. I can host an entire blog on my adventures into the realm of stupidity in that joint. I can easily picture myself as that old man on the porch of my farm house in my rocking chair telling crazy stories to anyone who would listen of stupid parents who can't control their kids or mentally deficient people (though Will reminds us not to call them retards, of course) who cannot seem to grasp the concept of grocery store etiquette. You know, like pulling your cart to one side so as not to block all the other douchebags from getting through, not letting your kids put their dirty ass hands all over all of the fruits, talking on the cell phone mindlessly wandering around with no clear direction, and a plethora of other annoying and self-centered habits. I can go on for days about how much stupidity I find in one little store.
Today was a special day as I was fortunate to be there during a new advertising campaign called "Everyday is Mother's Day". They had the school children write letters to their mothers on a random out-of-the-way wall above the eye level of anyone who happened to want to read the cute little letters. I mean, great idea, horrible follow through. They also had random "specials" and discounted items on foods that they needed to sell as opposed to foods that had some kind of correllation to this advertising campaign and "Mothers".
Now, as I was going up and down the aisles in my best Zombie walk I noticed a prominent "Everyday is Mother's Day" display. Under the big banner they displayed contained...cleaning supplies. Just what every mother wants on her special day! I am not kidding. I was shocked and searched frantically for a camera in my wife's purse to show the world this pure awesomeness on display, but was sad to find no camera and my phone doesn't allow me to upload pictures to my computer (or maybe it does, but since it is in Japanese I don't know how).
I was shocked at the accidental humor over that display that I almost missed the next display which was equally shocking and funny. Like the first display, this one had a huge banner as well. There was no cleaning supplies under this display but Cranberry Juice! I am not making this up...there was an entire display of Cranberry Juice under a huge banner saying "Everyday is Mother's Day"! First cleaning supplies and now cranberry juice. Awesome.
All in all, this was the sloppiest tribute to mothers that possibly exists, doing more harm in their effort than if they didn't do anything at all. I am not saying a grocery store is the epicenter of the greatest advertising in the industry, but come on, this is weak! ...and I am probably the only person who has noticed this poor attempt. I'll post some pictures if I get a chance to go back.
